published on Jun 12, '16
If you're tuned in to the tech world today, there's probably a good chance you've realized the importance of social media. Social media is fun -- but it's also become an invaluable tool for event planners, since it offers an opportunity to reach a wide audience. According to Pew Research, more than 70 percent of the population of the U.S. has at least one social media profile, and Facebook recently passed more than 1.23 billion active users.
If you're an event planner, the following social media usage tips can help you use your digital networking platforms to effectively to boost attendance at events, attract new clients and build a reputation as an industry leader.
A hashtag -- a word or phrase preceded by a # symbol -- is a tool used on social media platforms to categorize posts by topic. If you're planning an upcoming event, create a hashtag for it; this will help people who are interested in attending find information and updates about it. Make sure you create a short, catchy and easy-to-remember phrase for your hashtag. You can use hashtags on Facebook, Instagram, Twitter, Google+, Pinterest and Tumblr.
Visual content is a powerful tool on social media. Did you know that 81 percent of people only skim what they look at online? Create digital flyers or short videos with event descriptions in them, then post these to your Facebook and Instagram profiles. Visual content catches peoples' eye and is easily shareable, so people can repost your content with just the click of a button. Don't forget to share images or clips of previous events to get people excited about what's to come!
Pinterest is a social media platform where people can "pin" images they want to save to a digital bulletin board -- and it's become a place where people go for creative inspiration. Use Pinterest to post pictures of events, decor you've dreamed up and other original creations. Pinterest is a great way to build awareness of your own brand and can be a smart strategy for bringing in clients.
If you're having special guests at an upcoming event, ask them to help you promote it via social media. Share with them a digital flyer, graphic or invite with your event tagline. Celebrities or personalities often have large social media followings, so if they share any info about the event, it will boost attendance significantly.
You can use social media platforms to get feedback from your event's guests after it's over. Ask a question, post a poll or share a survey via Twitter or Facebook. Following up via social media is a great way to figure out how you can improve your next events -- so even more people will want to attend!
Photo by Jason Howie