published on Jul 23, '16
Art may be a medium in which people and projects have a reputation for being creative and mercurial, but when it comes to marketing art events, the nitty-gritty concrete details - like dates - matter too. If you are in charge of event marketing for an art gallery, there are many ways you might get word out about upcoming events: placing ads in online newspapers, keeping a blog about gallery happenings or posting on popular event platforms. One additional important - and sometimes underutilized - way to tackle museum marketing is by creating an online event calendar. Online event calendars offer a dependable, go-to resource for people interested in what your gallery does, and they are one of the most easy-to-manage, self-promotional event marketing ideas out there.
The first step to creating an event calendar that you can share with the world is creating a calendar for yourself. Try using an online calendar platform, like Google Calendar, where you can easily add and edit dates and event information, then categorize, prioritize, set alerts and more. Many online calendars are a convenient resource because they can easily be synced to your website via plugins -- which means that when you edit and update your calendar, you only have to do the editing in one place.
Once you've created a calendar in which you can record events, create a template for event descriptions so you can ensure that every event is described consistently and with all the necessary details so the public can know when, where and how to attend. Consider including the following details when creating online arts calendars:
Once you've created a calendar with thoroughly described events, don't forget to consistently add new or upcoming events. The point of an online calendar for art marketing is that a calendar makes an organization seem with-it, forward-thinking, and relevant. Also, don't forget to edit events if details change; this will ensure the content of your calendar is always relevant. To ensure that your calendar is consistently updated, create a workflow in which someone at your gallery looks at and adds to the calendar on a regular schedule. That person should also submit any new events they add to SceneSquid, so that they can be added to other local calendars for added promotion. Using an event calendar as part of your event marketing plan is a simple step to making sure that people can easily and conveniently find info about the events you are planning to throw. To learn about events, guests can simply discover your site via search engine results, or they can browse your website. Ultimately, a calendar is an invaluable tool for helping to keep you organized -- and also for bringing more business into your art gallery.