When Is the Best Time to Promote Your Event?

published on Jun 12, '16

When Is the Best Time to Promote Your Event?  

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Planning an event is not as easy as it sounds. But as long as you understand that promoting your event is one of the most important aspects of planning the event, then you're already ahead of the game. Now the question is when is the best time to promote your event?

Start as Soon as Possible

The simple answer is that you should start promoting your event as soon as possible. As soon as you have finalized the date and location, it's time to notify your potential customers. You can do this by posting the event on social media and adding it as an event page to your website. We recommend writing a good event description that people will actually read.

Ideally, you should start spreading the word 45 to 90 days out. At the very least, you need to give your attendees a couple of weeks' notice. Some events may require an even longer notification period, especially if the event is spread out over several days. The bottom line is that you can't start too early.

Promote Your Event Repeatedly

People forget quickly. They may be excited about your event when you first announce it, but it will probably slip their mind again in the weeks to come. That's why it's so important to remind your attendees about your event. You can do this by sending reminders and posting event updates on social media. And to help you promote your event to a broader audience, you should make it easy for recipients to share the event with others.

Of course you don't want to bother or bore people. It's a good idea to combine your reminders with some useful information about the event. For example, each notification you send out could reveal another aspect of the event, such as a vendor, an attraction or special offers.

Schedule Your Reminders

When you plan your event, you need to find a way to remind people about the big day without bothering them. The best option is to set up a schedule of reminders. Reminders help you avoid no-shows. Automatic reminders are best because you can't forget to send them.

Now that you know when to start planning your event, it's time to figure out which other tools you need to attract the desired number of attendees.

Photo by superscheeli