published on Jun 15, '16
Listing upcoming events on local blogs and websites is a fast, inexpensive way to reach your target audience. It’s a tried-and-true strategy, and your competitors are likely doing it, too. That means you’re competing for attention online as much as you’re competing for ticket sales offline.
Doing online event promotion well in a heavily saturated market means standing out. One of the easiest ways is by including a photo, whether you’re listing with a local event calendar or online. Think of online event postings as the 21st century equivalent of Woodstock-era concert posters. Capturing the attention of social influencers means being visually compelling, and that means using photos.
Using a photo when you submit an event online:
Visuals are a great way to strengthen brand loyalty. The right photo for an event posting should correspond to who you are and what you do. That can be as subtle as using images with brand-centric colors or as straightforward as using a photo that incorporate the venue’s facade.
The beauty of it is that you don’t have to find a different photo every time you post an event. In fact, it’s not even a good idea to do that. Instead, aim to create consistency across channels by using the same event photo on your event website, in emails and in social media ads. It builds memorability while sending a consistent message about your event.
Set yourself up for future success by planning proactively for your photo needs. After your event, upload photos that you have the right to post online to Flickr. If you hold an annual event, people will be able to look at photos from previous years when they search for your event online. You’ll also be building a pool of images to use with event postings.
The ROI is high here. If you work with a pro photographer regularly, you already have photos you can use. If you don’t, snap some high-quality shots or read up on using images with Creative Commons licenses. Enter event details and upload your photo on SceneSquid, and then send it to local event publishers. With the right photo, your event will get maximum exposure with a minimal time investment.
This is the second post in our series on how to promote a great event online. Continue on to Tools to Help Make Event Promotion Easier or start at the beginning: How to Write a Compelling Tagline for your Next Event.
(Photo by Sam Howzit)