published on Jun 15, '16
Marketing an event inherently means marketing something local. Even if it’s televised the world over, that special show or exhibition can only happen in one place at a time. Finding the right audience for that event online means leveraging the power of local searches
After all, what’s the use of promoting your show to an audience thousands of miles from your venue? You list shows in a local event calendar because it’s a sure-fire way to reach people who might actually buy tickets. Like many event promoters, you probably use social media marketing, too.
Those are both great strategies, but not everyone in your local area is into digging through event calendars. There are people out there who want more qualitative information about events. And nothing does better than spotlighting an upcoming show, gallery opening or concert in a local blog.
At its heart, event marketing isn’t about communicating the details. It’s about exciting your audience and letting them in on the bigger picture. Yes, your audience needs to know the time and place of the event and the price of tickets, but they also need to know why they should go in the first place.
A blog provides the perfect place to:
Identifying the right local blogs for event promotion is essential to the success of your campaign. Start by thinking about the types of bloggers who would be interested in your event. For example, if you’re hosting a wine tasting, you’d do well to tap into foodie blogs. It’s all about knowing your audience and what’s likely to catch their interest.
You can build links from a local blog to your venue’s website, too, which is a great way to attract customers who are interested in what you do on the whole, even if they’re not interested in a particular show. Of course, you should still submit an event online and link to local calendar entries.
If it seems overwhelming to create local event listings and reach out to bloggers, consider using SceneSquid We offer an elegant and easy-to-use listing solution for event promoters that’s designed to save you time while enhancing your local marketing reach. Let us submit events to local blogs for you so that you can focus on making your event as successful as possible.
This is the fourth post in our series on how to promote a great event online. Check out the previous post: Tools to Help Make Event Promotion Easier.
(Photo by Vincent Brown)