We throw the term around a lot, but what exactly do we mean by Event Website?
Image by Simon Cockell
The simplest definition is: any website that publishes details of local events online. But that's fairly broad. Here are some specific examples:
In the olden days, people used the classified section of a newspaper to advertise their event. As newspapers moved online, many established dedicated event calendars. For example, The Georgetowner has been in print for 60 years in Washington, DC. When they moved online, they built an event submission form. The Star Tribune, a Twin Cities newspaper, was so committed to covering events that they spun off a standalone going out guide: Vita.mn. We submit events to both The Georgetowner and Vita.mn.
Newspapers aren't the only sites with calendars. In fact, all sorts of websites have event calendars now, because they know that event descriptions engage visitors and keep their site feeling relevant and hip. Event calendars come in all shapes and sizes. OnTap's calendar is a list, while Alexandria City's is literally a calendar.
Even Government sites sometimes have event calendars! Check out Round Rock Texas, the cutting edge of Government event tech.
In the past couple of years, there's been a significant proliferation of hyper-local blogs. Neighborhoods like Brookland Bridge are establishing their presence on the web. Each neighborhood has its own personality, and neighborhood-specific blogs celebrate those unique identities. What better place to publish your block party or open mic event than the local neighborhood blog!?
But neighborhood blogs aren't the only niche community sites popping up. In fact, the proliferation of interest-specific communities has been even more profound. Often at the intersection of a shared geography and common interest, these sites drive local visitors to events. Get Outdoors Colorado encourages Coloradans to explore the myriad parks in their expansive backyard. Seattle DanceNet supports the vibrant community of dancers in that great Pacific Northwest city.
And in just about every city there's a community site dedicated to parents looking for family fun. In the Bay there's SF Kids, in Philly there's the Frugal Philly Mom and in San Diego there's Kid's Turn. So if you're not at a place in your life where it's appropriate to pop bottles in the club or rock out at a concert venue, there are event websites in every city that can address your more wholesome event needs.
As a technology platform ourselves, we'd be remiss not to include the well-known event platforms. Yelp, UpOut, Eventful and Eventbrite all reach millions of unique viewers every month with a wide array of events around the world. While often the best event content is found on more niche sites, where the message is catered to the audience, there is no doubt that if you want to reach a huge audience with your event, the single best way is to leverage one of these global platforms.
Check out our full event website list for any city: